About Home Advertising Consultants

Home Advertising Consultants was founded in 1993 by Joe Stephenson. Over the years, Joe built the business from an initial focus on radio to a full service traditional and digital agency. Our legacy is rooted in what Joe built, and we are excited to continue his tradition of great client service and a keen focus on results.

Meet The Leadership Team


Dan Novalis

President and Owner

Dan has 15 years of experience consulting with Fortune 500 clients on systems integration, marketing strategies, and customer behavior analytics.  He’s worked for global ad agencies and digital advertising technology startups.  Dan acquired Home Advertising in 2018 with the goal of bringing big-company marketing practices to the small-and-mid-sized business market.

He has worked with a wide range of clients, most notably 20th Century Fox, Target, Liberty Mutual, Disney, AARP, Comcast, Morgan Stanley, AT&T, Pandora, Conde Nast, and The Weather Channel.

Dan got his start as a software engineer at Boeing, and a systems integration consultant at Accenture and Microsoft.  He holds a BS in Computer Science from Washington University in St. Louis, and an MBA in Strategy and Marketing from NYU Stern.

After living in Chicago, San Francisco, and New York City, Dan and his wife are proud to call St. Louis home, and reside in Webster Groves with their two sons.


Erik Willingham

VP/Creative Director

Erik has spent more than half his life working in media, starting when he was 20 as a production artist and occasional feature writer for his hometown newspaper in Gilroy, California.

After transferring to Humboldt State University, he became involved in radio and broadcasting, and earned his BA in Journalism in 2000 with a minor in Desktop Publishing and Graphic Design. He was then hired by Regional Visitor Publications – a publisher of tourism magazines for northern California and southern Oregon – where he served as a layout editor and graphic artist for several years.

Erik relocated to St. Louis in late 2006 and worked for a number of local companies before joining Home Advertising in 2007, where he has been ever since!

Erik’s strengths stem from his diverse media background, where he has worked in print, radio, video production and web. When he’s not providing his services to clients, Erik enjoys spending time with his wife, son, two daughters, and a small menagerie of lovable pets.

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